12+ years. 4 countries. Products used by millions. Still learning — especially now.
EXPERTISE
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AI Native exploration - Mentoring - Design Crit - Retrospective - Process improvement - Remote leadership - Coaching
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Roadmap - Scoping - Product brief - Project plan - Agile integration - Hypothesis-driven design
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Product Analytics - Ethnographic research - Trend analysis - Heuristic review - Value proposition - System mapping
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Storytelling - Creative communication Workshop facilitation - Journey mapping - UX Personas - Storyboarding - User flows
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Stakeholders alignment - One on One interview - AB or MV Testing - Focus groups - Usability testing - Card sorting - Tree testing
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Product design for web & apps - Rapid & advanced prototyping - Interaction design - Motion - Design systems integration - Service Blueprint
WORK EXPERIENCE
Condé Nast | Full Remote | October 2022 - Today
Associate Design Director, MarTech
Lead Product Designer, MarTech
Enel | Rome | December 2017 - September 2022
Service and UX Design Lead (Quadro superiore)
Telegraph Media Group | London | December 2016 - December 2017
Lead UX Designer, Mobile apps
Sapient.Publicis | London | March 2014 - December 2016
Senior Experience Designer
Experience Designer
Orange Labs UK | London | June 2011 - February 2014
UX and Service Designer
Decathlon | Bordeaux | April - October 2010
Product Design intern
EDUCATION
Milan | September 2008 - March 2010
Politecnico di Milano - MSc Product Service System design
Milan & Turin | January 2009 - November 2011
Alta Scuola Politecnica - Double degree and Merit based scholarship
Milan | September 2005 - September 2008
Politecnico di Milano - BA Product design
Paris | September 2007 - March 2008
Strate Collège - Erasmus Project
PUBLICATIONS AND AWARDS
Churn Deflection - 2026 INMA Global Media Awards finalist - Best Initiative to Engage and Retain Subscribers
Monetization Hero, MarTech Team Award - 2025 Chargebee Beelive Awards
Landing page 2.0 - The New Yorker, Awarded project - 2025
Landingmetrics.com - Top 5 Landing Page UX
Enel Design Envisioning, Published project- 2019
Observatory Design Thinking for Business - Politecnico di Milano
What is service design today? Personal interview - 2016
Service Design Today
The Times iOS app, Awarded project - 2016
The Lovie Awards - Bronze Prize - News & Entertainment
Ephemeral, Patented Project - 2014
Methode de recommendation du contenu, European & US Patent - Orange
Clever Chat app, Awarded project - 2013
Orange Labs UK Hackathon - Best Joyn app
Graffiti 3D Android app, Awarded project - 2010
Creando con Sony Ericcson - Winner of Academic competition
Gravity Ruler Published project - 2010
on Core77, Wired, The Awesomer, (& more!)
COLLABORATIONS
Nantes | November 2014
L'Ecole de Design Nantes Atlantique Jury Member
Jury des Diplomes | MA "Design & Réalité Virtuelle"
London | March 2013 - June 2013
Central st. Martin’s school of Art and Design Industry collaborator
Moving Image studio | BA “Graphic Communication Design”
London | January 2013 - Present
TrendWatching Trendspotter
TW:IN network, formerly Trendspotting
LANGUAGES
Italian
Native
English
Fluent
French
Fluent
Spanish
Conversational