Approach

Every new project gives me a feeling of excitement: the deeper the challenge, the more I want to get into it. I start thinking, even dreaming, about all the intricacies and complexities behind what's in front of me.
Am I a compulsive problem-solver? Perhaps. But that’s what keeps me in this business.

Interaction design, information architecture, design systems, research synthesis, prototyping.

I do get my hands dirty: not to micromanage, but because staying close to the work makes me a better leader.

I sweat the design details.

Stakeholder alignment, design maturity, cross-functional ways of working, and strategic framing.

I push for initiatives that join the dots: shaping roadmaps, spotting the connections others miss, and making the case for work that wouldn't happen otherwise.

I look at the whole picture.

I lead distributed design teams across time zones, cultures, and seniority levels. My focus is always on the people before the work, because the best projects come from teams that trust each other.

When things go wrong - and they will at times - we’ll have a good laugh before we fix the direction. It's cathartic.

I build the team around the challenge.

How am I using AI, I hear you ask?

There are two ways I'm thinking about AI right now.

Designing with AI — I use it at both ends of my process. Upstream, before I open any design tool, I use LLMs as thinking partners to stress-test frameworks, challenge assumptions, and pressure-test half-formed ideas. Downstream, I use tools like Figma Make and Cursor to move from concept to working artifact much earlier. Vague design intent gets exposed quickly — AI builds what you specify, which is its own form of critique.

Designing for AI— I'm starting to integrate AI-driven features into projects, mostly where it can simplify complexity for users. It's early, but it's where I think the most interesting design problems are heading.

I'm an early adopter, and I push my team to explore with curiosity and judgment. To go deeper on the human side of all this, I'm taking an executive course with IxDF.

I also use it to invent stories with my son on long car rides. But that's for the About page >